NEW YORK CITY SIDEWALK DECALS & CHALK STENCILS

Put your brand right under the feet of New Yorkers. GoSIDEWALK places colorful, non-slip, 4-color vinyl sidewalk decals guerrilla style on the city's most highly trafficked blocks, from SoHo to Williamsburg to Midtown. No "rent" is paid for these placements, so you get high-value real estate at low cost.

Where we place decals in New York

SoHo • Lower East Side • East Village • West Village • Chelsea • Midtown • Harlem • Washington Heights • Williamsburg • Bushwick • DUMBO • Greenpoint • Long Island City • Astoria

High-traffic spots: outside venues that draw your exact audience, near trade shows and events like those at the Javits Center, and in the neighborhoods where your audience lives, works and plays.

Why sidewalk decals work in NYC

Hypertargetable. Place your ads in front of venues, outside events, or in the exact neighborhoods your audience calls home.
Under the radar. They reach people at a time and place they don't expect, past their "ad blocking radar."
Event synergy. Placed outside trade shows, concerts or sporting events, consumers assume you're part of the event.
Personality. Decals communicate humor, style, confidence and pizazz.

How it works

1. Plan. We map out the best placements to reach your target demographic. You approve our recommendations, plus plenty of backup spots, before launch.
2. Design. Decals are printed full color (CMYK) and come in all shapes and sizes. You can create up to three creatives, so get as creative and whacky as you'd like.
3. Place. Our team places the decals guerrilla style in highly visible locations. If rain or snow is forecast, we'll work with you on the best alternate date.
4. Report. The day after placement, you get the exact locations and a photo album.

Permits & removable decals

Sidewalk advertising is a grey area. Our decals are placed guerrilla style, without permission from anyone, and every city has its own regulations. NYC is no exception. The decals are basically large vinyl stickers that anyone can easily remove, and they leave no residue behind. We've done this for over 30 years and we've never had a client get fined, but clients are ultimately responsible for their campaigns. If someone complains, we'll remove decals quickly for an extra fee.

New York sidewalk decal FAQ

Can you guarantee exact NYC locations?
No. Decals are placed guerrilla style, so final spots depend on conditions on the ground the night of placement. You approve a plan with backup locations in advance.

How many designs can I run?
Up to three creatives in any size or shape, printed full color.

What if it rains?
We'll pick the best alternate start date with you, earlier or later.

Are the decals slippery?
No. Our sidewalk decals are non-slip vinyl.

Can you place decals outside a NYC event?
Yes. Mission Cloud's decals went down right before the AWS Summit at the Javits Center.

What does it cost?
See our rates page or book a call for a New York quote.

Ready to take over NYC sidewalks?

Book a time with our New York Manager

Or email info@gogorillamedia.com
Advertising that sticks around™