Route Zero: Freedom to Drive hits the pavement in Michigan

Sierra Club took to the streets of Lansing and Mason, Michigan to promote their “Route Zero” initiative. To promote a clean and equitable transportation system, we printed the sidewalk decals in 4 different sizes: 24x24, 20x20, 16x16 and 12x12. The decals feature Route Zero’s “Freedom to Drive” logo, and came equipped with a QR code prompting scanners to learn more about the initiative. The decal also featured a circular die-cut, and bold blue color that stands out on the pavement.

See more Sidewalk Decal photos HERE.