IT: Welcome to Derry Sidewalk Stencil Promotion for New HBO Show

To build excitement for HBO’s IT: Welcome to Derry, we launched a coast-to-coast campaign that brought the vision to life! In Los Angeles and New York City, sidewalk stencils paired with a single red balloon appeared overnight. The campaign reconnected longtime fans while introducing new audiences to the new show.

See more Sidewalk Stencils & Balloons HERE.